About Programs Blueprint The Pathway
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Pathway to pro.

Train with us The Pathway
Rav Shamsi, FEP Founder and Head Coach
CoachRav Shamsi
About FEP

Built by a player. For players.

My time at Fulham taught me very quickly that talent alone doesn't take you to the next level.

What separates players is mentality, discipline, and the quality of coaching they receive every single week.

The right technical details change everything. How you move, how you think under pressure, how you make decisions when the game speeds up.

Football Excellence Pathway (FEP) was created to give players in Dubai real development. Building confident athletes, stronger mindsets, and complete footballers who understand the game.

  • FormerlyFulham
Rav Shamsi
Founder · Head Coach
Programs

Choose your development path.

From single sessions to full-season programs. Every plan is structured, progressive, and built around the player.
Every age and every gender welcome.

Single Session

Starter

Perfect for first-timers. Get a feel for the FEP method in one session.
AED 350 / session
+ 5% VAT
  • 1 private 1-to-1 session (60 min)
  • Technical focus, your priorities
  • Position-specific drills
  • Post-session feedback
  • Pay as you go
Book Starter
Monthly Save 600

Development

For committed players ready to level up across every phase of the game.
AED 2,600 2,000 / month
Launch offer · + 5% VAT
8 sessions for less than the price of 6 single ones.
  • 8 private 1-to-1 sessions / month
  • Technical focus, your priorities
  • Position-specific drills
  • Direct WhatsApp coaching access
  • Monthly progress report
Book Development
Gym + Football Save 800

Performance Elite

Strength on the gym floor, sharpness on the pitch. The full athlete build.
AED 4,800 4,000 / month
Launch offer · + 5% VAT
AED 500 a session, gym work included.
  • 8 sessions / month (gym + football)
  • Performance gym programming
  • On-pitch skill and decision work
  • Technical focus, your priorities
  • Position-specific drills
  • Nutrition guidance
  • Monthly progress report
  • Direct WhatsApp coaching access
Book Elite
Group sessions available at a discounted rate. Train with friends, siblings or teammates. Message on WhatsApp for pricing.
Game analysis

Get your game analysed.

Pay, then upload your match or training video straight from your phone. Rav sends back a video breakdown, with drawings on screen and the three things to fix next, within 5 days. Included once a month in the Pathway Premium.

AED 150 one-off
Get my game analysed Book a call

Or go through it live: a 40-minute Zoom call with Rav, also AED 150.

Blueprint

Inside the work.

Real reps. Real players. Real progression.

Drill
Finishing
Analysis
Coaching Analysis
Drill
1v1 Work
Drill
Position Specific Training
Drill
Control Drills
The free FEP guide: 5 drills to train at home
Free PDF

5 drills to train at home

From a former professional footballer. A ball, a wall and about 25 minutes a day.

Voices

Straight from the players.

Real messages. Real progress.

‹
AK
Ahmed K.online
Today
Yo Ahmed, how have the sessions been going?2:14 PM ✓✓
Honestly bro, levels above anywhere else I've trained. My touch and decisions on the ball have completely changed in a few weeks.2:18 PM
Coaches at my club have already noticed.2:18 PM
Message
‹
SM
Sarah M.last seen today
Yesterday
Hi Sarah, hope you're well. How is Adam finding the program?6:02 PM ✓✓
Genuinely the best money we've spent on him.6:41 PM
He comes home explaining the decisions he made in his match. That's coaching done right 🙏6:42 PM
Message
‹
JR
Jamal R.online
Today
Bro how you finding the new block?11:21 AM ✓✓
Came in solid technically. Walked out with a plan, real confidence, and a different mindset for matches.11:48 AM
Different level coach 💯11:48 AM
Message
Before you book

Your questions.

How much does it cost?

A single private 60-minute session is AED 350 plus 5% VAT. Development is AED 2,000 plus VAT a month for 8 private sessions, and Performance Elite, which adds gym work, is AED 4,000 plus VAT a month for 8 sessions. Group sessions cost less per player.

Who is it for?

Every age and every gender: children, teenagers and adults, at every level.

Is it for beginners or experienced players?

Both. Every session is built around the player, from someone who wants more confidence on the ball to academy and senior players preparing for trials and match days.

Where do sessions take place?

Anywhere in Dubai. When you book, we agree a pitch that is convenient for you.

How long is a session?

A private session is 60 minutes.

What should we bring?

Boots suited to the pitch, comfortable training kit and plenty of water.

How do I book?

Message FEP on WhatsApp on +971 55 966 6057, or tap Book a session on this page.

All questions

The Pathway · Online training
Coming soon

Four stages.
One at a time.

My online training, built the way academy players are brought through. Each stage has its own drills, its own mindset work and a test at the end. Pass the test and the next stage opens.

1
Start here

Master the ball

Both feet, close control and a soft touch. The base that everything else is built on.

Ball masteryWeak footJuggling
Pass to move upA ball mastery and juggling test against your age target, on both feet.
2
Coming soon
3
Coming soon
4
Coming soon
Targets for your age

Every test has its own target for under-10s, under-14s and older players.

Move up when you pass

A stage opens when you pass the one before it, not when a month runs out.

Parents know what to look for

Each stage comes with a parent note: what your player is working on and how to help at home.

Coming soon
Monthly

The Pathway

All four stages at home, with a new plan every week.
AED 150 / month
+ 5% VAT
  • All four stages, each with its test
  • A new training plan every week
  • A parent note for every stage
  • Member community
Notify me when it opens
Monthly 70% off

The Pathway Premium

Everything in the Pathway, plus Rav personally on your game every month.
AED 1,500 450 / month
Founding members · + 5% VAT
  • Everything in the Pathway
  • 1 game analysis a month, your stage tests included
  • 1 monthly 1-to-1 video call with Rav
Notify me when it opens Book a call

Monthly, cancel any time. Founding members keep 70% off Premium for as long as they stay. FEP 1-to-1 clients get the Pathway included.

What's inside the Pathway

Technical

Ball Mastery

Close control and touches with both feet

First Touch

Receive, control and set up your next action

Dribbling & 1v1s

Beat defenders with moves that work in games

Weak Foot

Make your weaker foot a weapon

Finishing

Score more, with technique and composure

Speed with the Ball

Move fast without losing control

Mindset

Confidence on the Ball

Want the ball, even under pressure

Bouncing Back from Mistakes

Reset fast and play the next action

Pre-Match Routine

Prepare your body and mind before games

Discipline & Training Alone

Do the work when no one is watching

Every Week

Weekly Training Plan

A new home plan every week

Parent Guide

How parents can support their player

Start Today

Take the next step.

Limited weekly slots. Based in JVT, coaching anywhere in Dubai. Book a single session or start a full program.

Book a session
For Brands & Partners

Looking to partner with FEP?

Sponsorship, kit deals, content collabs, facility partnerships, school programs. Let's build something together.

Get in touch
Free PDF

Free: 5 Home Drills from a Former Professional Footballer

The drills Rav uses with his 1-to-1 players. Do them at home, no coach needed.

We use your details to send the drills and reply to you. Privacy policy
Coming soon

The Pathway

We'll email you as soon as it opens.

We use your details to tell you when it opens and to reply to you. Privacy policy

 Book a sessionFrom AED 350